Adapting to diverse customers: A training matrix for international marketers

Industrial Marketing Management

Volumn 25, Issue 5, 1996, Pages 373-383

  Bush, Victoria Davies ^a   Ingram, Thomas ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030240601     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(96)00039-9     Document Type: Article

References (27)

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