Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium‐sized exporters

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1186-1214

  Filipe Lages, Luis ^a,b   Montgomery, David B ^b,c  

^a NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^b STANFORD UNIVERSITY   (United States)

^c SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Exports; Marketing strategy; Organizational performance; Portugal; Standardization

Indexed keywords

EID: 85135348376     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548933     Document Type: Article

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