Beyond market orientation: When customers and suppliers disagree

Journal of the Academy of Marketing Science

Volumn 28, Issue 1, 2000, Pages 109-119

  Steinman, Christine ^a   Deshpandé, Rohit ^a   Farley, John U ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044518979     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300281010     Document Type: Article

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