Professional service firms entering emerging markets: The role of network relationships

Journal of Services Marketing

Volumn 22, Issue 3, 2008, Pages 198-212

  Freeman, Susan ^a   Sandwell, Mark ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Emerging markets; Foreign trade; Market entry; Service industries; Social networks

Indexed keywords

EID: 44049103000     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810871165     Document Type: Article

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