Internationalization of services: Identifying the building-blocks for future research

Journal of Services Marketing

Volumn 21, Issue 6, 2007, Pages 391-397

  Javalgi, Raj G ^a   Martin, Charles L ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b WICHITA STATE UNIVERSITY   (United States)

Author keywords

International business; Market entry; Performance management; Resources; Service industries

Indexed keywords

EID: 34848849119     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710818886     Document Type: Article

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