Global marketing of industrial products: Are interpersonal relationships always critical?

Industrial Marketing Management

Volumn 35, Issue 5, 2006, Pages 611-620

  Iyer, Gopalkrishnan R ^a   Sharma, Arun ^b   Evanschitzky, Heiner ^c  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Inter personal trust; Process and outcome performance; Relationship marketing; Trust

Indexed keywords

EID: 33744517812     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.07.006     Document Type: Article

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