Antecedents of international performance: A service firms’ perspective

European Journal of Marketing

Volumn 36, Issue 9-10, 2002, Pages 1103-1118

  Cicic, Muris ^a   Patterson, Paul ^b   Shoham, Aviv ^c  

^a UNIVERSITY OF SARAJEVO   (Bosnia and Herzegovina)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c UNIVERSITY OF HAIFA   (Israel)

Author keywords

Company performance; Export; International marketing; Market orientation; Service

Indexed keywords

EID: 56149083091     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210437352     Document Type: Article

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