How young adult consumers evaluate diffusion brands: Effects of brand loyalty and status consumption

Journal of International Consumer Marketing

Volumn 21, Issue 2, 2009, Pages 109-123

  Phau, Ian ^a   Cheong, Edith ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Brand extension; Brand image; Brand loyalty; Diffusion brand; Product involvement; Status consumption

Indexed keywords

EID: 61449130674     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802153185     Document Type: Article

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