A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Journal of Product & Brand Management

Volumn 10, Issue 1, 2001, Pages 25-37

  Rundle Thiele, Sharyn ^a   Bennett, Rebekah ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Brand loyalty; Consumer behaviour; Market segmentation; Marketing strategy

Indexed keywords

EID: 84986104516     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110382803     Document Type: Review

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