Country-of-origin evaluations: Hong Kong consumers' perception of foreign products after the Chinese takeover of 1997

International Journal of Advertising

Volumn 20, Issue 1, 2001, Pages 117-138

  Kaynak, Erdener ^a   Kucukemiroglu, Orsay ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993052821     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104879     Document Type: Article

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