Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product & Brand Management

Volumn 9, Issue 4, 2000, Pages 214-228

  Vaidyanathan, Rajiv ^a   Aggarwal, Praveen ^a  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

Author keywords

Brand equity; Brands; Consumer behaviour; Own label goods; Product quality

Indexed keywords

EID: 84986052321     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010344013     Document Type: Article

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