The impact of country-of-origin and country-of-manufacture cues on consumer perceptions of quality and value

Journal of Global Marketing

Volumn 11, Issue 1, 1997, Pages 7-28

  Iyer, Gopalkrishnan R ^a   Kalita, Jukti K ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b Management Science Group at Merill Lynch   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0008498206     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v11n01_02     Document Type: Article

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