Choosing between line extensions and second brands: The case of the Australian and New Zealand wine industries

Journal of Product & Brand Management

Volumn 7, Issue 6, 1998, Pages 519-536

  Speed, Richard ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Alcoholic drinks industry; Australia; Brand extensions; Product attributes; Product positioning

Indexed keywords

EID: 84986166664     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810244684     Document Type: Article

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