Conceptualizing self-monitoring: Links to materialism and product involvement

Journal of Consumer Marketing

Volumn 14, Issue 1, 1997, Pages 31-44

  Browne, Beverly A ^b   Kaldenberg, Dennis O ^a  

^a Press Ganey Associates Incorporated   (United States)

^b NONE

Author keywords

Brands; Clothing; Consumer behavior; Involvement; Marketing strategy

Indexed keywords

EID: 0007980256     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710155848     Document Type: Article

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