Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents

Journal of Fashion Marketing and Management

Volumn 7, Issue 1, 2003, Pages 23-30

  Beaudoin, Pierre ^a   Lachance, Marie J ^a   Robitaille, Jean ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

Brand awareness; Consumer behaviour; Fashion; Product innovation; Young people

Indexed keywords

BRANDING; CONSUMER RESEARCH; CULTURAL ANTHROPOLOGY; FASHION; RESEARCH AND DEVELOPMENT;

EID: 0037261371     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020310464340     Document Type: Article

References (18)

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