“Owned by…”: Country of origin’s new cue

Journal of International Consumer Marketing

Volumn 15, Issue 3, 2003, Pages 49-69

  Mort, Gillian Sullivan ^a   Duncan, Matthew ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Country of origin; Economic nationalism; Segmentation; owned by cue

Indexed keywords

EID: 84868908761     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n03_04     Document Type: Article

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