Effects of technological hierarchy on brand extension evaluations

Journal of Business Research

Volumn 46, Issue 1, 1999, Pages 31-43

  Jun, Sung Youl ^c   Mazumdar, Tridib ^a   Raj, S P ^a,b  

^a SYRACUSE UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033191929     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00025-3     Document Type: Article

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