Gender, identity and the consumption of advertising

Qualitative Market Research: An International Journal

Volumn 6, Issue 3, 2003, Pages 160-174

  Hogg, Margaret K ^a   Garrow, Jade ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Advertising; Advertising effectiveness; Consumer behaviour; Gender

Indexed keywords

EID: 84993037982     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750310478967     Document Type: Article

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