Threats to the external validity of brand extension research

Journal of Marketing Research

Volumn 38, Issue 3, 2001, Pages 326-335

  Klink, Richard R ^a   Smith, Daniel C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035535551     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.3.326.18864     Document Type: Review

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