The refinement of measuring consumer involvement - an empirical study

Competitiveness Review

Volumn 13, Issue 1, 2003, Pages 56-65

  Hsu, Tsuen Ho ^a   Lee, Monle ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b INDIANA UNIVERSITY SOUTH BEND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 61449188400     PISSN: 10595422     EISSN: 20513143     Source Type: Journal    
DOI: 10.1108/eb046452     Document Type: Article

References (19)

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