Brand origin: Conceptualization and review

Journal of Consumer Marketing

Volumn 13, Issue 3, 1996, Pages 27-40

  Thakor, Mrugank V ^a   Kohli, Chiranjeev S ^b  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0442271107     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610147929     Document Type: Article

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