Price and quality competition between brands and own brands: A value systems perspective

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 30-55

  Davies, Gary ^a   Brito, Eliane ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b MACKENZIE PRESBYTERIAN UNIVERSITY   (Brazil)

Author keywords

Brands; Pricing policy; United Kingdom

Indexed keywords

EID: 33746911346     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511113     Document Type: Article

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