Brands without boundaries – The internationalisation of the designer retailer’s brand

European Journal of Marketing

Volumn 34, Issue 8, 2000, Pages 919-937

  Moore, Christopher M ^a   Fernie, John ^b   Burt, Steve ^c  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b HERIOT WATT UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Brand image; Brands; Fashion; Globalization; Retailing

Indexed keywords

EID: 85135322842     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010331414     Document Type: Article

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