Country‐of‐manufacture effects for known brands

European Journal of Marketing

Volumn 37, Issue 1-2, 2003, Pages 133-153

  Hui, Michael K ^a   Zhou, Lianxi ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF GUELPH   (Canada)

Author keywords

Brand equity; Country of origin; Manufacturing

Indexed keywords

EID: 34547234126     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310458664     Document Type: Article

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