Integrated brand building using brand taxonomies

Journal of Product & Brand Management

Volumn 6, Issue 1, 1997, Pages 56-63

  de Chernatony, Leslie ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brands; Planning; Product management

Indexed keywords

EID: 84986133700     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710160048     Document Type: Article

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