Managing brand portfolios: Why leaders do what they do

Journal of Advertising Research

Volumn 39, Issue 1, 1999, Pages 51-66

  Laforet, Sylvie ^a   Saunders, John ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642522678     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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