Brand Loyalty and Situational Effects: An Interactionist Perspective

Journal of International Consumer Marketing

Volumn 9, Issue 4, 1997, Pages 95-115

  Lim, Kui Suen ^a   Razzaque, Mohammed Abdur ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1842808437     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v09n04_06     Document Type: Article

References (0)