Research on innovation: A review and agenda for marketing science

Marketing Science

Volumn 25, Issue 6, 2006, Pages 687-717

  Hauser, John ^a   Tellis, Gerard J ^b   Griffin, Abbie ^c  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer innovativeness; Defensive strategy; Diffusion models; Ideation; Innovation; Metrics; Network externalities; New products; Rewards to entrants; Strategic entry

Indexed keywords

EID: 33847055178     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0144     Document Type: Review

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