New product diffusion acceleration: Measurement and analysis

Marketing Science

Volumn 19, Issue 4, 2000, Pages 366-380

  Van Den Bulte, Christophe ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Diffusion; Empirical Generalizations; Hierarchical Models; Multilevel Analysis; New Product Research

Indexed keywords

EID: 0034257399     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.4.366.11795     Document Type: Article

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