The idea itself and the circumstances of its emergence as predictors of new product success

Management Science

Volumn 47, Issue 1, 2001, Pages 69-84

  Goldenberg, Jacob ^a,b   Lehmann, Donald R ^a,b   Mazursky, David ^a,b  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Failure Creativity; New Products; Success; Templates

Indexed keywords

COSTS; MARKETING; PROBABILITY; PRODUCT DEVELOPMENT;

PRODUCT INTRODUCTION;

PRODUCT DESIGN;

EID: 0035239281     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.47.1.69.10670     Document Type: Article

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