R&D, Marketing, and the Success of Next-Generation Products

Marketing Science

Volumn 22, Issue 3, 2003, Pages

  Ofek, Elie ^a   Sarvary, Miklos ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b INSEAD   (France)

Author keywords

Dynamic Capabilities; High Technology Marketing; Markov Perfect Equilibrium; New Product Development; Technological Competition

Indexed keywords

EID: 0142138794     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.3.355.17742     Document Type: Article

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