The market evolution and sales takeoff of product innovations

Management Science

Volumn 48, Issue 8, 2002, Pages 1024-1041

  Agarwal, Rajshree ^a   Bayus, Barry L ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Entrepreneurship; Firm entry; New product development

Indexed keywords

COMPETITION; CONSUMER PRODUCTS; COST BENEFIT ANALYSIS; INDUSTRIAL ECONOMICS; INDUSTRY; MARKETING; QUALITY ASSURANCE; SALES;

ENTREPRENEURSHIP; FIRM ENTRY; NEW PRODUCT DEVELOPMENT; PRODUCT INNOVATIONS; SALES TAKEOFF;

PRODUCT DEVELOPMENT;

EID: 0036697281     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.48.8.1024.167     Document Type: Article

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