Implementing a prelaunch diffusion model: Measurement and management challenges of the telstra switching study

Marketing Science

Volumn 23, Issue 2, 2004, Pages 186-191+273

  Roberts, John H ^a,b   Morrison, Pamela D ^a   Nelson, Charles J ^c  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c Foreseechange Pty Limited   (Australia)

Author keywords

Choice models; Competitive strategy; Defensive strategy; Diffusion; Market entry; Market response models; Prelaunch forecasting

Indexed keywords

EID: 3543132015     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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