Toward identifying the inventive templates of new products: A channeled ideation approach

Journal of Marketing Research

Volumn 36, Issue 2, 1999, Pages 200-210

  Goldenberg, Jacob ^b   Mazursky, David ^b   Solomon, Sorin ^a  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033126057     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152093     Document Type: Article

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