Industrial companies' evaluation criteria in new product development gates

Journal of Product Innovation Management

Volumn 20, Issue 1, 2003, Pages 22-36

  Hart, Susan ^a   Hultink, Erik Jan ^b   Tzokas, Nikolaos ^c   Commandeur, Harry R ^d,e  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^d NYENRODE BUSINESS UNIVERSITY   (Netherlands)

^e ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

MARKET TESTING GATES; NEW PRODUCT DEVELOPMENT (NPD); PRODUCT DEVELOPERS; PRODUCT PERFORMANCE;

BUDGET CONTROL; CUSTOMER SATISFACTION; DECISION MAKING; EVALUATION; INFORMATION ANALYSIS; INTERPOLATION; INVESTMENTS; MANAGERS; MARKETING; PROJECT MANAGEMENT; SALES; STRATEGIC PLANNING;

PRODUCT DEVELOPMENT;

EID: 1842511918     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.201003     Document Type: Article

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