A Fuzzy Set Model of Search and Consideration with an Application to an Online Market

Marketing Science

Volumn 22, Issue 3, 2003, Pages

  Wu, Jianan ^a   Rangaswamy, Arvind ^b  

^a TULANE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Choice Models; Consideration Sets; Consumer Search; Fuzzy Set Theory; Online Shopping

Indexed keywords

EID: 0142200414     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.3.411.17738     Document Type: Article

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