Market share and customers' perceptions of quality: When can firms grow their way to higher versus lower quality?

Journal of Marketing

Volumn 63, Issue 1, 1999, Pages 16-25

  Hellofs, Linda L ^a   Jacobson, Robert ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033477279     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251998     Document Type: Article

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