Integrating R & D and marketing: A review and analysis of the literature

Journal of Product Innovation Management

Volumn 13, Issue 3, 1996, Pages 191-215

  Griffin, Abbie ^a   Hauser, John R ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPENSATION (PERSONNEL); MANAGEMENT SCIENCE; PERSONNEL; PRODUCT DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT; SUPERVISORY PERSONNEL;

INCENTIVES; NEW PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MARKETING;

MARKETING;

EID: 0030141479     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/0737-6782(96)00025-2     Document Type: Review

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