Market entry strategy under firm heterogeneity and asymmetric payoffs

Marketing Science

Volumn 19, Issue 4, 2000, Pages 313-327

  Narasimhan, Chakravarthi ^a   Zhang, Z John ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Competitive strategy; New product entry

Indexed keywords

EID: 0034257397     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.4.313.11790     Document Type: Article

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