Will it ever fly? Modeling the takeoff of really new consumer durables

Marketing Science

Volumn 16, Issue 3, 1997, Pages 256-270

  Golder, Peter N ^a   Tellis, Gerard J ^a  

^a NONE

Author keywords

New Product Research; Product Policy

Indexed keywords

EID: 0031286933     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.3.256     Document Type: Article

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