Exploratory consumer buying behavior: Conceptualization and measurement

International Journal of Research in Marketing

Volumn 13, Issue 2, 1996, Pages 121-137

  Baumgartner, Hans ^a   Steenkamp, Jan Benedict E M ^b,c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Exploratory consumer behavior; Individual differences in consumer behavior; Optimum stimulation level

Indexed keywords

EID: 0030121894     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(95)00037-2     Document Type: Article

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