A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures

Marketing Science

Volumn 15, Issue 2, 1996, Pages 113-131

  Sawhney, Mohanbir S ^a   Eliashberg, Jehoshua ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Consumer behavior; Distribution; Forecasting; Motion pictures; Stochastic models

Indexed keywords

EID: 0030520919     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.2.113     Document Type: Article

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