Idea generation, creativity, and incentives

Marketing Science

Volumn 25, Issue 5, 2006, Pages 411-425

  Toubia, Olivier ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Agency theory; Experimental economics; Game theory; Idea generation; Marketing research; New product research; Product development

Indexed keywords

EID: 33750505695     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0166     Document Type: Article

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