Premarket forecasting of really-new products

Journal of Marketing

Volumn 60, Issue 1, 1996, Pages 47-60

  Urban, Glen L ^a   Weinberg, Bruce D ^a   Hauser, John R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030554759     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251887     Document Type: Article

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