Creative sparks

Science

Volumn 285, Issue 5433, 1999, Pages 1495-1496

  Goldenberg, Jacob ^a   Mazursky, David ^a   Solomon, Sorin ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COGNITION; CREATIVITY; PRIORITY JOURNAL; PROBLEM SOLVING; SHORT SURVEY; THINKING;

EID: 0033520340     PISSN: 00368075     EISSN: None     Source Type: Journal    
DOI: 10.1126/science.285.5433.1495     Document Type: Short Survey

References (26)

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21. Reference to the experimental details is at http:// bschool.huji.ac.il/templates
22. G. S. Altschuller, To Find an Idea: Introduction to the Theory of Solving Problems of Inventions (Nauka, Novosibirsk, USSR, 1986).
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24. J. Goldenberg, D. Mazursky, S. Solomon, J. Market. Res. 26, 200 (1999).
25. _, Market. Sci., in press.
26. Supported by grants from the K-Mart Foundation and the Davidson Center. We thank D. Dahl, G. V. Johar, G. Mack, M. Tuan Pham, Y. Xielender, L. Zommer, SIT International Co., and especially S. Efroni for his role throughout the research.