Film critics: Influencers or predictors?

Journal of Marketing

Volumn 61, Issue 2, 1997, Pages 68-78

  Eliashberg, Jehoshua ^a   Shugan, Steven M ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031480349     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251831     Document Type: Article

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