The evolution of brand personality: an application of online travel agencies

Journal of Services Marketing

Volumn 30, Issue 5, 2016, Pages 529-540

  Ha, Hong Youl ^a  

^a Dongguk University   (South Korea)

Author keywords

Brand loyalty; Brand personality; Longitudinal study; Online travel services

Indexed keywords

EID: 84983488716     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSM-05-2015-0188     Document Type: Article

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