Developing a scale for measuring the personality of sport teams

Journal of Services Marketing

Volumn 26, Issue 4, 2012, Pages 238-252

  Tsiotsou, Rodoula ^a  

^a UNIVERSITY OF MACEDONIA   (Greece)

Author keywords

Brand image; Brand personality; Brands; Personality measurement; Sport brands; Sport team personality; Sports

Indexed keywords

EID: 84858779532     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211237541     Document Type: Article

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