Media amplification of a brand crisis and its affect on brand trust

Journal of Marketing Management

Volumn 27, Issue 5-6, 2011, Pages 530-546

  Yannopoulou, Natalia ^a   Koronis, Epaminondas ^b   Elliott, Richard ^c  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b Reputation Lab Research and Consulting Ltd   (Greece)

^c UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Brand trust; Crises; Food sector; Media; Perceptions of risk; Product recall

Indexed keywords

EID: 79957585816     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.498141     Document Type: Article

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