The evolution of brand preferences and choice behaviors of consumers new to a market

Journal of Marketing Research

Volumn 37, Issue 2, 2000, Pages 139-155

  Heilman, Carrie M ^a   Bowman, Douglas ^a   Wright, Gordon P ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034341408     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.2.139.18728     Document Type: Article

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